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Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails

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Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find… Continue Reading »

Correlation, Causation or Coincidence: What Do You See in Your Data?

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Data is a great resource for the business owner who wants to better understand their customer and make better decisions. When we examine data, we’re ultimately looking for explanations – and this is where many business owners run into trouble. Many times, we think we’ve arrived at understanding long before we actually have. A quick… Continue Reading »

For Powerful PPC Advertising, Provide Social Proof

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Can we take a moment to admit that shopping online can be a little overwhelming? No matter what you’re looking for, there’s hundreds of vendors – each claiming to offer the best quality, greatest prices, and most superior service. How is a shopper supposed to choose the right vendor? Technology Therapy Group’s individualized approach to… Continue Reading »