Category for "Uncategorized"

The Mobile Minute: What You Need to Do So Google Pays Attention to Your Website

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It’s not news that Google is the most dominant search engine in the world, but many business owners are surprised to find out exactly how much of the market Google owns. The most recent stats reveals that Google gets nearly three-quarters of all search traffic and more than 90% of mobile searches. That means it’s… Continue Reading »

Pumping Iron & Your Website: What’s the Connection?

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The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the… Continue Reading »

Understanding the Value of Lead Generation for Retail

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When I talk about lead generation, sometimes I can see the retailers in the audience tuning out. They think this conversation isn’t relevant to them – after all, isn’t lead gen a B2B thing?  We’re going to use this blog to talk about the fact that lead generation is in fact extremely relevant to retailers…. Continue Reading »

How Much Does It Cost to Get Someone to Use Your App? Understanding Acquisition Cost

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Business owners are often very curious about how much it costs to have a new app built. It’s important to understand that development represents only one part of an app’s cost. In order for an app to be successful, you need a strategy to attract users. Marketing and promotion costs include any advertising you do… Continue Reading »