Category for "Uncategorized"

Social Media is the #1 Way Millennial Buyers Discover Luxury Brands

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Millennials are buying luxury goods, but their research and purchasing patterns are different than previous generations. Research firm Deloitte looked at global luxury brand discovery processes among Millennial buyers, and found social media was the top choice for brand discovery and research. This reflects what we’ve seen, especially on Instagram and Pinterest, where luxury brands… Continue Reading »

The I-Want-To-Know Moment

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Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored, including your grade school crush and that frenemy who always manages to one-up you, no matter what. Now answer this question: what are you going to wear? Almost everyone answers… Continue Reading »

Fruit Off the Vine: Don’t Lose Your Content

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Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the nature of the savage social media landscape: some platforms just don’t last very long. Industry insiders are already speculating about where Vine stars are going to go next – so… Continue Reading »