Key Takeaway:
Learn some of the major updates on social media platforms including TikTok, Pinterest, Facebook, Instagram, and LinkedIn.
Just like people, social media platforms are continually evolving. These updates enhance how businesses can connect with their audience. Join us as we share the latest significant changes across platforms like TikTok, Pinterest, Facebook, and Instagram, so you can adapt your digital marketing strategies effectively.
TikTok Updates
A Studio of One’s Own
In May 2024, TikTok launched TikTok Studio, a comprehensive dashboard that allows creators to manage their entire content lifecycle within the app. This feature includes tools for filming, editing, uploading, and analyzing content, as well as managing auto-captions and photo edits. TikTok Studio simplifies the creator’s workflow, enabling everything from production to performance analysis without needing external tools.
Enhanced Analytics and Transparency
TikTok Studio offers detailed analytics, dividing data into key metrics such as video views, profile views, and engagement rates, and follower metrics including demographics and activity patterns. Additionally, TikTok has introduced mandatory ad disclosures to enhance transparency, ensuring users know when content is promotional or part of a paid partnership.
Pinterest Updates
Tailoring Content with a New Algorithm
Pinterest’s 2024 algorithm update has introduced a focus on personalizing user feeds to increase engagement, similar to TikTok’s For You Page. The best way to grow on Pinterest with this new algorithm update is to know your audience and to produce fresh and new content. This shift encourages creators to generate original content directly on the platform, enhancing user engagement.
Video and High-Quality Content Push
Aligning with its emphasis on diverse media formats, Pinterest now prioritizes video content over still images, suggesting a shift towards more dynamic content types. High-resolution images and vertical formats are recommended, enhancing visibility and engagement.
“The best way to grow on Pinterest with this new algorithm update is to know your audience and to produce fresh and new content.”
– Jenee Esquivel, Account Manager, TTG
Facebook Updates
Integrating Commerce Capabilities
Facebook has significantly enhanced its shopping experience with the introduction of Facebook Shop. Joseph Santoro, an Account Manager at TTG, explains, “One of the biggest changes to Facebook is Facebook Shop. Users no longer have to leave the platform to go to your website to purchase a product.
Now, users can browse products, add them to the shopping cart, and check out all within the Facebook platform.” This integration aims to streamline the shopping experience, keeping users engaged on the platform while facilitating direct sales for businesses.
Leveraging Facebook Stories for Engagement
Facebook Stories continue to be a powerful tool for driving engagement, as recent data from Hootsuite confirms. After viewing a business’ Story, 58% of people say they’ve browsed a brand’s website, 50% say they’ve visited a website to buy a product or service, and 31% headed to a store to scope things out.”
Another strength of Stories is their immediacy and authenticity. Facebook Stories are a great way to get content out there quickly. They’re raw and transparent and they don’t need a lot of editing.
“Facebook Stories are a great way to get content out there quickly. They’re raw and transparent and they don’t need a lot of editing.”
– Joseph Santoro, Account Manager, TTG
Instagram Updates
Enhancing Collaborations and Ad Experiences
Instagram now allows posts to be co-authored with multiple profiles, expanding reach and interactivity. The platform has also introduced Ad Breaks, similar to YouTube, where users view short ads while scrolling, potentially increasing visibility for advertisers.
LinkedIn Updates
Prioritizing Genuine Content
LinkedIn is encouraging the creation and engagement of original content by resizing posts with external links to appear smaller in the feed. It also labels AI-generated content to maintain transparency and trust within its professional community.
These updates reflect the dynamic nature of social media, emphasizing personalization, user engagement, and seamless integration of commerce features. As platforms evolve, adapt your strategies to leverage these new tools and insights, enhancing your digital presence and connecting more effectively with your audience.
Stay in the Loop with Social Shifts
One easy way to keep up with social updates – as well as a variety of digital marketing & web topics – is to tune into our free webinars. Mark your calendar for our upcoming ones!
