Term archive for "Advertising"

6 Things You’ll Want To Know About 6 Second Ads

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6 second ads: Will Be on YouTube, Facebook, streaming TV & more All of the major advertising platforms relevant to small business users, including YouTube and Facebook, have introduced a 6 second ad format. Major brands have been the first to adopt these micro-ads, including Michelin and Monday Night Football, and experts predict that by… Continue Reading »

How Important Is Voice Search? Very, Very Important: Just Ask Alexa

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In the course of a single year, the use of voice-activated digital assistants for the home – tech like Alexa, Google Home, or Cortana – has increased 128.9%. This means 35.6 million American households already have a digital assistant in their home. Researchers expect this rapid adoption rate to continue, especially given the significant amount… Continue Reading »

Pinterest To Introduce Search Advertising

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The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out a dominant role in the bridal, home, and how to marketplace. Now they’ve announced a limited roll-out of search advertising opportunities. Here’s how it works: If you’ve seen product listing… Continue Reading »

Facebook Advertising: Better than TV Commercials?

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Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »