Term archive for "Advertising"

How Important Is Voice Search? Very, Very Important: Just Ask Alexa

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In the course of a single year, the use of voice-activated digital assistants for the home – tech like Alexa, Google Home, or Cortana – has increased 128.9%. This means 35.6 million American households already have a digital assistant in their home. Researchers expect this rapid adoption rate to continue, especially given the significant amount… Continue Reading »

Pinterest To Introduce Search Advertising

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The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out a dominant role in the bridal, home, and how to marketplace. Now they’ve announced a limited roll-out of search advertising opportunities. Here’s how it works: If you’ve seen product listing… Continue Reading »

Facebook Advertising: Better than TV Commercials?

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Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »

Copy? Who Needs Copy?

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McDonald’s is rolling out a new advertising campaign. It’s very, very simple: 6 of their main menu items appear as icon-style illustrations, with no copy except a tiny Golden Arches symbol next to the graphic. This is the latest incarnation of a design driven campaign from McDonald’s French advertising agency, TBWA Paris, and we think… Continue Reading »