Term archive for "content marketing"

The Frame Influences The Picture: Content and Platform

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Kazou Ishiguro is the Nobel Prize winning author of many wonderful novels, including The Remains of the Day. He recently gave the Nobel Lecture in Literature detailing his personal history and how he developed as a writer. One comment he made was about his perspective on his own work had changed after he’d completed his first… Continue Reading »

Push Vs. Pull: Making Native Advertising Work

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Ad blockers are a problem for business owners. Nearly 2 out of every 3 Millennials use ad blocking, meaning they don’t see the ads you’ve created and paid for on social media and other websites. Native advertising, which consists of strategically placed paid content, makes it past the ad blockers – but it won’t work… Continue Reading »

Long Form, Short Form: Who Cares, As Long as It’s Good?

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One moment, brands are being told that customers have the attention span of goldfish and if you want to capture their interest, your entire story must be told in ten seconds or less. Yet the next advisor will tell you about the tremendous hunger for rich, long-form content, leaving you with the impression that it’s… Continue Reading »

Is Organic Content Over?

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Buffer, known for providing tools for making social media marketing easier, has just reported some troubling news. Their own social media referral numbers have tanked, big time. According to their own numbers, they’ve lost nearly half of their traffic in just over a year. So what’s happening? Part of the traffic loss can be attributed… Continue Reading »