Term archive for "Digital Marketing Advice"

Help Your Customer Make Smart Decisions

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B2B Content Marketing Job #1 In the B2C world, the sales cycle is often quite short: a customer becomes aware of a product, decides they like it, and makes the purchase – a process that can take only minutes. B2B is different. Purchases must be made according to organizational needs, keeping budget constraints in mind,… Continue Reading »

Millennials Have $200 Billion in Purchasing Power – And They Love Email

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Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »

Pinterest To Introduce Search Advertising

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The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out a dominant role in the bridal, home, and how to marketplace. Now they’ve announced a limited roll-out of search advertising opportunities. Here’s how it works: If you’ve seen product listing… Continue Reading »

What Does Common Sense Mean? It Depends Who You Ask

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Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from one of her customers, asking if the store was open and if they’d be able to pick up her special order as planned. The owner answered the text, affirming that… Continue Reading »