Term archive for "Digital Marketing Advice"

You’re Doing All These Expensive Things to Make Your Business Better. How Do You Know They’re Working?

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Running a business is hard. There’s a constant need to generate ever-increasing amounts of revenue, intense competition makes it hard to capture the public’s attention, and customers expect a tailored experience on every platform – including those you haven’t even heard of yet. Recent research from eMarketer shows that business owners are making significant investments… Continue Reading »

No, You Don’t Need a Digital Strategy.

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When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact you can try multiple shades of favorite beauty products without having to buy them all was pretty sweet, too. I thought I was complete enamored of the concept – and… Continue Reading »

It’s Confession Time: When Was The Last Time You Checked Your Data?

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Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help… Continue Reading »

Push Notifications: What They Are and Why They Matter

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Push notifications are the alerts that appear on your smartphone or mobile device to let you know about new posts on social media, new website content, or other online activity that occurred while you were doing other things. There are different types of push notifications, including badge notifications – generally a number on a miniature… Continue Reading »