Term archive for "Digital Marketing Advice"

No, You Don’t Need a Digital Strategy.

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When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact you can try multiple shades of favorite beauty products without having to buy them all was pretty sweet, too. I thought I was complete enamored of the concept – and… Continue Reading »

It’s Confession Time: When Was The Last Time You Checked Your Data?

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Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help… Continue Reading »

Push Notifications: What They Are and Why They Matter

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Push notifications are the alerts that appear on your smartphone or mobile device to let you know about new posts on social media, new website content, or other online activity that occurred while you were doing other things. There are different types of push notifications, including badge notifications – generally a number on a miniature… Continue Reading »

Background Checks: Not Just For Your Employees Anymore

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If you’ve never heard of PewDiePie, odds are you don’t have a child in middle school. The YouTube star has a huge following among the tween and teen set, making him an ideal candidate as an influencer for Disney – right up until the moment when PewDiePie’s brand of ‘humor’ included virulently anti-Semitic commentary including… Continue Reading »