Term archive for "Digital Marketing Advice"

Trying to Build Your Digital Marketing DIY Skills? Why Live Training Makes Sense

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The current situation has led many small business owners to take on the challenge of doing their own digital marketing. Promoting your business on social media, using email marketing to connect with customers, and creating effective digital advertising can be done – if you know what you are doing. What’s the Best Way to Boost… Continue Reading »

Fire Fake Friends: How to Tell if Your Partners are Committing Subtle Sabotage

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We’ve all had that person in our lives who we knew deep down was much more interested in our failures than our successes. We’d catch a glimmer in their eye when we hit our low points and a scowl when we reach a milestone without them. Frenemies, fake friends, bad boyfriends and the like. It’s… Continue Reading »

You’re Doing All These Expensive Things to Make Your Business Better. How Do You Know They’re Working?

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Running a business is hard. There’s a constant need to generate ever-increasing amounts of revenue, intense competition makes it hard to capture the public’s attention, and customers expect a tailored experience on every platform – including those you haven’t even heard of yet. Recent research from eMarketer shows that business owners are making significant investments… Continue Reading »

No, You Don’t Need a Digital Strategy.

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When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact you can try multiple shades of favorite beauty products without having to buy them all was pretty sweet, too. I thought I was complete enamored of the concept – and… Continue Reading »