Term archive for "Digital Marketing Advice"

It’s Confession Time: When Was The Last Time You Checked Your Data?

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Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help… Continue Reading »

Push Notifications: What They Are and Why They Matter

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Push notifications are the alerts that appear on your smartphone or mobile device to let you know about new posts on social media, new website content, or other online activity that occurred while you were doing other things. There are different types of push notifications, including badge notifications – generally a number on a miniature… Continue Reading »

Background Checks: Not Just For Your Employees Anymore

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If you’ve never heard of PewDiePie, odds are you don’t have a child in middle school. The YouTube star has a huge following among the tween and teen set, making him an ideal candidate as an influencer for Disney – right up until the moment when PewDiePie’s brand of ‘humor’ included virulently anti-Semitic commentary including… Continue Reading »

A New Challenge to Impulse Buys

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For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going to purchase – in fact, they may have not even known that the impulse buy item even existed – but as soon as they saw it, they had to have… Continue Reading »