Online Marketing: A First Quarter Inventory Review
Make this quarter the strongest one yet with a digital marketing inventory.
Shake It Off! Instagram Introduces New Rage Shake Feature
Get the scoop on Instagram’s new Rage Shake feature and what it means for the user experience.
Do You Have Too Many Hands in the Pot?
Some reasons why you should have one dedicated marketing team for your business.
Finding Balance: Digital & Traditional Marketing Synergy
Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners […]
Digital Reputation Management: How to Address Negativity Online
Updated August 2021. For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it […]
Why Social Media Marketing Won’t Work if You Act Like a Big Brand
Ah, social media… It all began in 2004 with the creation of Myspace. Shortly thereafter was the dawn of YouTube, followed by the rise of Reddit, Facebook, Twitter… and the rest is history. From Snapchat to Instagram, Tumblr to TikTok, there’s no shortage of social media platforms ripe for the taking as businesses of all […]
How to Improve Your Organic Reach on YouTube
Updated August 2021. As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. […]
Working with Influencers – When & Why to Do It
Updated July 2021. Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media […]
3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List
“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be, […]
Exclusive Offers Drive Sales
When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you […]
