Term archive for "e-commerce"

Shopping Online & Buying Online – 2 Very Different Things!

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If you’re involved in e-commerce or plan to be in the near future, it’s very important to understand the difference between shopping online and buying online. The two experiences are different, and your customers want you to provide both on your website. Buying is a purpose-driven behavior. When people buy online, they do so in… Continue Reading »

Do Smaller Stores Have a Bigger Hurdle to Jump Online?

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So I’ve just gotten back from speaking at JCK Las Vegas, and I can’t stop thinking about a comment one of the participants in a Fireside Chat on Mobile Marketing had to say. We were talking about mobile commerce, and how luxury customers are increasingly comfortable shopping online, when she pointed out that while well-known… Continue Reading »

Would You Buy From a Chatbot?

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When we talk about digital marketing and different generations, there’s far more than content strategies and social media platform selection to talk about. The way a Baby Boomer views and uses technological tools can be profoundly different than how a Gen Xer, Millennial, or member of Gen Z views and uses those same tools. Take… Continue Reading »

Does Buy Online, Pick Up in Store Really Work for the Retailer?

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The 2014 holiday season was good to online retailers. EMarketer reports a 16% growth over the previous year; encouraging news in an environment where customer confidence was uncertain. In store pick up orders increased 40% on Black Friday and Cyber Monday 2014. Click To Tweet Buy Online, Pick Up in Store campaigns began to be… Continue Reading »