Term archive for "Email Marketing Advice"

Email You Can Be Enthusiastic About: In-Person Data Collection Techniques That Matter

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Email marketing is one of the most powerful, cost-effective tools retailers and small business owners have available to them. The Data & Marketing Association, a think tank that focuses on identifying current marketing best practices, reports that email marketing has the highest conversion rate when compared to social media, direct mail and other promotional efforts…. Continue Reading »

3 Simple Ways To Grow Your Email Database

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Email marketing continues to be one of the most powerful marketing tools business owners have available to them. It’s relatively affordable, can be quickly deployed, and has consistently proven to generate sales. However, email marketing does have one limitation: you are, by law, limited to reaching only those individuals who have opted into receiving your… Continue Reading »

Open Me. Read Me. Getting Noticed in a Crowded Inbox

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How many emails do you get every day? The Radicati Group, a technology market research firm, reports that a typical person will see 105 messages hit their inbox on a daily basis. They say 75% of these emails are personally relevant, while 25% are marketing messages and spam. Look at your own email. Do those… Continue Reading »