Term archive for "Email Marketing Best Practices"

Email You Can Be Enthusiastic About: In-Person Data Collection Techniques That Matter

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Email marketing is one of the most powerful, cost-effective tools retailers and small business owners have available to them. The Data & Marketing Association, a think tank that focuses on identifying current marketing best practices, reports that email marketing has the highest conversion rate when compared to social media, direct mail and other promotional efforts…. Continue Reading »

Ready To Level Up? Understanding Dynamic Email Marketing

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Lackluster emails will kill your bottom line. It’s really that simple. Email marketing is a powerful sales tool, which means your customer’s inbox is an extremely competitive space. Over 90% of emails are read on mobile devices. This means that any messages that are difficult to read – whether they involve too much text, need… Continue Reading »

Email Marketing: How Much Is Too Much?

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Email marketing continues to be one of the most powerful tools available to small business owners, but it’s definitely a numbers game. If you don’t email your customers often enough, they’re going to forget who you are – but emailing too frequently is the number one cause of unsubscribes and complaints. How can you find… Continue Reading »

On the Subject of Subject Lines

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I’ve just read some interesting research about the best and worst possible words you can use in your email marketing subject lines, but before we get into that, I’d like you to try an exercise. Every single person reading this blog gets multiple marketing emails every single day; on average, 416 commercial messages enter our… Continue Reading »