email marketing lessons Archives - Technology Therapy™ Group - Web Design & Marketing

In-Email Purchasing: The Future of Email Marketing?

KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase your product without ever having to leave their inbox? Tom Klein, CEO of MailChimp says that this service may soon be available. In-email purchasing removes potential barriers to completing a […]

Spring Cleaning? Don’t Forget to Spruce Up Your Email List

Spring Cleaning Email

Spring cleaning time has begun—and your digital marketing platforms are no exception! Though watching your email list grow is a great feeling, did you know that email marketing platforms often limit the number of contacts you can have before forcing you to upgrade to a paid account or higher tier account? Before swiping your card […]

Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails

Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails

Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find […]