Term archive for "email marketing lessons"

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Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails

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Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find… Continue Reading »

It’s the Most Lucrative Time of The Year: Building Out Your Holiday Flows

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You don’t have to be an eCommerce brand to capitalize on the most wonderful (and lucrative) time of the year. Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are… Continue Reading »

Email Marketing Mishaps: Shutterfly’s Baby Blunder

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Last week, the photo printing company Shutterfly sent out a mass email congratulating customers on their new babies. The problem? The campaign went to “a large group” of their customers, not just the new parents. Though some simply found humor in situation, for others the mix-up hit close to home. Shutterly quickly sent an apology… Continue Reading »