Term archive for "Email Marketing Strategies"

You don’t have to be an eCommerce brand to capitalize on the most wonderful (and lucrative) time of the year. Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are… Continue Reading »

Email marketing has long been a favorite in the small business owner’s promotional toolbox. Stringent opt-in and unsubscribe requirements have given customers confidence that brand owners will respect their inboxes, sending only content that is of interest. Average open rates hover between 20 and 30 percent for most companies, with a few superior performers garnering… Continue Reading »

How many emails do you get every day? The Radicati Group, a technology market research firm, reports that a typical person will see 105 messages hit their inbox on a daily basis. They say 75% of these emails are personally relevant, while 25% are marketing messages and spam. Look at your own email. Do those… Continue Reading »

E-mail marketing can be a very powerful tool. According to a recent MarketingProfs panel, people who buy products marketed through email spend 138% more than people that do not receive email offers. However, the vast majority of emails go unread. Estimates vary throughout the industry, but most pros agree that it’s roughly only one out… Continue Reading »