Term archive for "Email Marketing Tips"

It’s the Most Lucrative Time of The Year: Building Out Your Holiday Flows

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You don’t have to be an eCommerce brand to capitalize on the most wonderful (and lucrative) time of the year. Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are… Continue Reading »

Email You Can Be Enthusiastic About: In-Person Data Collection Techniques That Matter

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Email marketing is one of the most powerful, cost-effective tools retailers and small business owners have available to them. The Data & Marketing Association, a think tank that focuses on identifying current marketing best practices, reports that email marketing has the highest conversion rate when compared to social media, direct mail and other promotional efforts…. Continue Reading »

Boost Your Email Marketing Conversion Rate 28% By Making One Simple Change

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Email marketing has long been a favorite in the small business owner’s promotional toolbox. Stringent opt-in and unsubscribe requirements have given customers confidence that brand owners will respect their inboxes, sending only content that is of interest. Average open rates hover between 20 and 30 percent for most companies, with a few superior performers garnering… Continue Reading »