Term archive for "Email Marketing Tips"

Email You Can Be Enthusiastic About: In-Person Data Collection Techniques That Matter

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Email marketing is one of the most powerful, cost-effective tools retailers and small business owners have available to them. The Data & Marketing Association, a think tank that focuses on identifying current marketing best practices, reports that email marketing has the highest conversion rate when compared to social media, direct mail and other promotional efforts…. Continue Reading »

Boost Your Email Marketing Conversion Rate 28% By Making One Simple Change

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Email marketing has long been a favorite in the small business owner’s promotional toolbox. Stringent opt-in and unsubscribe requirements have given customers confidence that brand owners will respect their inboxes, sending only content that is of interest. Average open rates hover between 20 and 30 percent for most companies, with a few superior performers garnering… Continue Reading »

On the Subject of Subject Lines

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I’ve just read some interesting research about the best and worst possible words you can use in your email marketing subject lines, but before we get into that, I’d like you to try an exercise. Every single person reading this blog gets multiple marketing emails every single day; on average, 416 commercial messages enter our… Continue Reading »