Term archive for "Facebook Ads"

Falling in Love with Digital Advertising

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The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes… Continue Reading »

Facebook’s Ad Transparency Tools = A Gift for Business Owners

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Ad transparency tools are designed to allow anyone to see who is running an ad they encounter. Click To Tweet Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who… Continue Reading »

Facebook’s Relevance Scores: Why They Matter To You

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If you’ve been checking the performance metrics associated with your Facebook advertising, you may have noticed a new number on the report. This is your relevance number, a digit between 1 and 10 that reflects Facebook’s estimate of how relevant your target audience will find your messaging. The higher your ad’s relevance score is, the… Continue Reading »

Want Your Facebook Ads to Deliver Results? You Have to Focus!

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Facebook advertising is one of the most cost-effective marketing tools available to small business owners, yet many companies shy away from using them. There’s a very common misconception out there that Facebook ads don’t work, but the truth is that they actually work quite well – if you know how to use them. Focus is… Continue Reading »