Term archive for "Gamification"

The Power of Play: What Games Can Teach Us About Our Customers

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Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video… Continue Reading »

Gamification is More than Fun and Games

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There are five generations of consumers in the marketplace right now: the Silent Generation – parents of the Baby Boomers, Baby Boomers, Gen X, Millennials, and the youngest shoppers, Gen Z. We’ve discussed how Gen X, Millennials, and Gen Z have all played video games throughout their lives. Now it’s a good time to talk… Continue Reading »

Why Are Games So Important To Millennials?

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You may think you’ve already heard everything there is to hear about Millennials. There are 80 million Millennials, which means they’re the largest cohort in the workplace and consumer market. Estimates of Millennial buying power vary somewhat, but most come in around $200 billion annually. There is a widely-held preference among Millennials to spend their… Continue Reading »

The Wide World of Games

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The news that the typical Millennial spends up to 96 minutes a day playing games on their phone has captured the marketing world’s attention. There’s a lot of discussion about gamification right now – gamification is the art of introducing fun into retail spaces and retail into fun spaces. There are many different types of… Continue Reading »