Term archive for "Generation z"

Half of Gen Z Shoppers Expect Websites to Anticipate Their Needs

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The Center for Generational Kinetics researches how different generations of shoppers discover and interact with retailers and brands. In a recent study of Generation Z – shoppers currently aged between 2-19 – they found that 50% of these shoppers won’t go to a website that can’t anticipate what they’re looking for. Let’s take a look… Continue Reading »

It’s Lit: Google’s Insights on Gen Z’s Favorite Things

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Members of Generation Z were born during or after 1995 and are widely reported to command $44 billion in purchasing power. Google did some research into what brands were valued by members of Gen Z, and compared their results to the beliefs held by Millennials. Brands were rated on two criteria – how aware members… Continue Reading »