Strategic Gen Z Marketing: Aligning with Values and Platforms for Success
Discover the values and platforms associated with Generation Z shoppers to position your business for success both now and in the future.
What Makes Gen Z Different from Millennials?
Gen Z is the newest generation of shoppers. Born after 1995, Gen Z will account for 40% of all shoppers by 2020. The oldest members of Gen Z are recent college graduates and new entrants to the workforce. While most aren’t entirely independent yet, they do have money to spend. Forbes reported at the beginning […]
