Term archive for "Holiday Gift Guides"

Making Gift Givers’ Lives a Little Easier

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Amazon has just released three major gift guides. There’s a Holiday Toy Guide, an Electronics Guide, and a Home Guide. Each one showcases hundreds of items, is searchable, and features curated collections from relevant influencers. 55% of shoppers go to Amazon first to research products and check prices. Click To Tweet We know that shoppers… Continue Reading »

Ho-Ho-Hold It: Should We Give Up on Holiday Shopping Season?

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I have to admit, when I read the Harvard Business Review’s recommendation that retailers give up the holiday shopping season, I was a little taken aback. The holiday shopping season is critical to retail – the National Retail Federation reports it can account for as much as 30% of a retailer’s annual revenue – so… Continue Reading »

The Holidays Are Coming: Let’s Talk Gift Guides

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The holiday season is a funny time. For some businesses, especially retailers, this is go-time; the three month period where sales have to be strong enough to carry them through the rest of the year. For other businesses, the weeks surrounding Christmas and New Year’s are slower than slow. One way to boost your sales,… Continue Reading »