Falling in Love with Digital Advertising
The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes […]
3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season
Originally Published in November 2020. Updated October 2021. Key Takeaways: – Holiday shopping habits and plans have changed once again. – With buyers planning to buy more and spend more for the 2021 holiday season, customer incentives and loyalty rewards should be part of your marketing plan. – Relationships built during the holidays can produce […]
Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails
Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find […]
