How Instagram’s “Suggested Posts” Feature Benefits Your Business
This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed. Here’s what this potentially means for your business: “You’re All Caught Up”—But Are You? In 2018, Instagram added a feature similar to Facebook’s “time well spent” approach that let users […]
Intimidated by Instagram? You Don’t Have to Be
Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly. Sprout Social, which researches shoppers’ social media usage patterns, reports […]
