Term archive for "Instagram Best Practices"

How Instagram’s “Suggested Posts” Feature Benefits Your Business

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This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed. Here’s what this potentially means for your business: “You’re All Caught Up”—But Are You? In 2018, Instagram added a feature similar to Facebook’s “time well spent” approach that let users… Continue Reading »

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Intimidated by Instagram? You Don’t Have to Be

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Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly. Sprout Social, which researches shoppers’ social media usage patterns, reports… Continue Reading »

Dos & Don’ts for Businesses on Instagram

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Instagram offers an easy to use platform to share compelling photos with your audience. What’s more, Instagram users are not only expecting to see content from brands on the platform, they are excited about engaging with companies as well. Of the top 1,000 most shared videos on Instagram, 40% were uploaded by brands. Whether you… Continue Reading »