Term archive for "Instagram Marketing"

Working with Influencers – When & Why to Do It

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Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »

The Graying of Facebook: Where Are All the Younger Users?

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As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds… Continue Reading »

Instagram Shadowban Keeps People from Seeing Your Posts

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There have been rumors for a while now that Instagram was taking action to limit the reach of popular posts. Accounts that regularly garnered thousands of likes on a typical post found that those numbers dramatically dropped off; further research revealed that impacted posts could not be found by searching the hashtags used. Obviously, this… Continue Reading »

Coming Soon: Instagram Business Profiles!

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One out of every five Americans uses Instagram, and the social media platform is well aware of how attractive it is to business owners. Advertising options have recently expanded, with the Carousel ads now allowing video and image based content to be used together. Now TechCrunch is reporting that Instagram is testing business profiles. Business… Continue Reading »