Term archive for "Jewelry Retail"

When you’re hosting a trunk show, charity event, ladies night, or even a repair special, it’s a smart idea to ask your customers to schedule an appointment or RSVP with you. Many jewelers shy away from this idea, worried that it will seem like a hassle or an imposition, but really, nothing could be further… Continue Reading »

There’s a lot of marketing advice out there for retailers that’s fairly obvious. The National Retail Federation turned to retailing expert Rohit Bhargava for some insights that were a little less common. You can read all of his thoughts here. For our purpose of effectively promoting fine jewelry stores, I’d like to focus on just… Continue Reading »

This week, we’ve been talking to jewelry retailers about re-thinking the bridal jewelry marketplace with an increased emphasis on reaching out to the Baby Boomer generation, who have more disposable income and place a greater value on fine jewelry, than most Millennials. As a jewelry designer or brand, understanding the different generations’ circumstances and approach… Continue Reading »

Social media is incredibly important to today’s bride. Brides use social media before, during, and after their wedding day, using it to do everything from finding the perfect engagement ring to documenting the nuptials as they happen. As a bridal jewelry retailer, knowing when and how brides use social media can help you market yourself… Continue Reading »