Term archive for "sales strategies"

Love is in the Air: 4 Things To Keep In Mind for Your Valentine’s Day Sales

By

With Valentine’s Day a little more than a month away, jewelers, florists, and chocolatiers are getting ready to kick into high gear. They’re not the only ones: many businesses hope for a sales boost from customers filled with that loving feeling. In 2017, the National Retail Federation reported consumers spending of $18.2 billion, both in-store… Continue Reading »

Was Black Friday Bleak? 3 Things You Can Do To Boost Holiday Sales

By

Well, here we are. Black Friday – one of the biggest shopping days of the year – has come and gone. While the retailers around you enjoyed door busting crowds, your place was a little emptier. A lot emptier, maybe. So empty that your own employees bought something just to make you feel better…ouch. A… Continue Reading »

Our Staff Favorites: A Simple Sales Technique That Really Works

By

One of the greatest assets any small business has is the collective intelligence, insight, and professional knowledge of the owner and employees. The fact is that you may know more about whatever it is you do – from creating fresh flower arrangements, selling estate jewelry, or creating mouthwateringly delicious fine French meals – than anyone… Continue Reading »

Smiles Sell…So Why Don’t We See More Of Them On Social Media?

By

Let’s take a walk down memory lane and revisit Selling Skills 101. What’s the first thing salespeople are taught? SMILE AT THE CUSTOMER. There’s a good reason for that: people are hardwired to respond positively to people who are smiling. It’s pleasant to be smiled at, and nearly 9 times out of 10, shoppers will… Continue Reading »