Term archive for "SEO"

It’s Never Too Soon to Start Thinking About Search

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When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use it. This means talking about search, including local search optimization techniques like content marketing and PPC advertising. Identifying and implementing your search strategy early in the web development process means… Continue Reading »

Boost Sales with a Seasonal SEO Strategy

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One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter. Traffic from PPC ads converts 50% more… Continue Reading »

Less is More: Google’s Eye Opening Insights on Page Load Speeds

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We all know that customer attention spans are incredibly short. Conventional wisdom puts the average attention span at 8 seconds; ambitious, science-oriented groups like bird watchers try to keep their members on task for half an hour at a time. Google has been researching mobile website visitors’ behavior patterns. They were especially interested in what… Continue Reading »

The I-Want-To-Know Moment

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Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored, including your grade school crush and that frenemy who always manages to one-up you, no matter what. Now answer this question: what are you going to wear? Almost everyone answers… Continue Reading »