Term archive for "Small Business Strategies"

Falling in Love with Digital Advertising

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The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes… Continue Reading »

Dream A Better Dream: Why Businesses Pivot

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Vision changes with experience. This is especially true for business owners. Launching and growing a company impacts the way you see and understand many things – yourself, your industry, the marketplace as a whole. Assessing the results of decisions made emphasizes the fact that opportunities still remain to do things differently, should an alternative route… Continue Reading »

Back to School for Small Business Owners

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It’s that time of year again. Backpacks have been filled with supplies, classrooms have been decorated, and buses are – or soon will be – making their rounds in the neighborhood each morning to pick up the kids for school. But students are the only ones who have a lot to learn this fall. Business… Continue Reading »