Term archive for "Social Media Advertising"

What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media

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67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly,  video was a large part of the conversation. 50% of… Continue Reading »

The Graying of Facebook: Where Are All the Younger Users?

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As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds… Continue Reading »

A Surprising Insight into Instagram Advertising

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It’s no secret that Instagram is popular – as of this writing, there are 600 million active users – and the number of businesses advertising on Instagram has reached new heights. There are 8 million business profiles on Instagram, and of those, 1 million advertise. Types of Instagram Advertising There are four kinds of Instagram… Continue Reading »

It’s All in the Application: Promoted Pins That Work

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Pinterest has long been the darling of retailers serving the bridal, fashion and home décor markets, who used the image saving site to promote their offerings to eager, affluent customers. Promoted Pins first appeared in the spring of 2014, and have gone through several changes since then. Today, Promoted Pins can be motion activated, and… Continue Reading »