Term archive for "Social Media How Tos"

2021 Marketing Strategy Insights: TikTok for Business

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Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”,… Continue Reading »

Seek The Company You’d Like To Be Found In

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Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense for you; then it’s time to delve down into which groups or discussions that are occurring on those platforms are worth participating in. Social Media is more than post it… Continue Reading »

Quality Beats Quantity Yet Again: Big Brands Adjust Their Social Media Strategy

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If there’s one thing the Ritz-Carlton hotel chain understands, it’s quality. The hotel chain is known for its devotion to providing the best quality experience in the world: they’re famous for it, and they know that’s why their customers choose them. That understanding of how important quality is to their customers led the Ritz-Carlton to… Continue Reading »

Getting Physical: Supporting Your Digital Presence in Your Physical Location

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Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical and digital, you must boost your social media presence in your physical location as well. Supplying reminders while your business is fresh on your customers’ minds – and how much… Continue Reading »