Term archive for "social media tips"

Do You Talk About Your Community on Social Media?

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More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners. Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the… Continue Reading »

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

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Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales… Continue Reading »

Pinterest Business Profiles Have Gotten Better

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Pinterest is extremely serious about making itself useful to business owners. Over the past year, we’ve seen several new features and improvements that have made the platform much more commerce friendly. Just in time for the busy December shopping season, Pinterest has updated Business Profiles to include the following features: Rotating Showcase Spotlight your best… Continue Reading »

Fruit Off the Vine: Don’t Lose Your Content

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Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the nature of the savage social media landscape: some platforms just don’t last very long. Industry insiders are already speculating about where Vine stars are going to go next – so… Continue Reading »