Term archive for "technology therapy"

Boost Sales with a Seasonal SEO Strategy

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One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter. Traffic from PPC ads converts 50% more… Continue Reading »

Exclusive Offers Drive Sales

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When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you… Continue Reading »

The Customer Journey Isn’t a Straight Line

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“Forget everything you knew about the customer funnel!”  This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. Your job is to provide the customer with a satisfying experience no matter… Continue Reading »

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »