Term archive for "technology therapy"

The Customer Journey Isn’t a Straight Line

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“Forget everything you knew about the customer funnel!”  This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. Your job is to provide the customer with a satisfying experience no matter… Continue Reading »

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »

3 Things You Need to Know About Local Customer Acquisition

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The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s a lot of competition for people’s interest, attention spans are shorter than ever before, and boosting local visibility can be expensive. With that in mind, here are 3 things you… Continue Reading »

Put Your Website to Work

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As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have… Continue Reading »