The Power of Play: What Games Can Teach Us About Our Customers
Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video […]
Gamification is More than Fun and Games
There are five generations of consumers in the marketplace right now: the Silent Generation – parents of the Baby Boomers, Baby Boomers, Gen X, Millennials, and the youngest shoppers, Gen Z. We’ve discussed how Gen X, Millennials, and Gen Z have all played video games throughout their lives. Now it’s a good time to talk […]
