Key Takeaways:
Learn what a holiday hub is and why it’s important.
Discover what to include on your holiday hub page.
The holidays are exciting, but let’s be honest, they can also be overwhelming. For retailers, keeping promotions, events, hours, and policies consistent across every channel takes time and energy you don’t have to spare. And, from a customer standpoint, it’s easy to get lost between emails, posts, and product pages.
That’s where a holiday hub comes in. It centralizes things for yourself and your customers. Let’s take a moment to break down what a holiday hub is, why use one, and what to put on it.
“Having a holiday hub on your website not only makes your advertising and customer communications easier, it gives you a central place for updates during the holidays that’s simple to take down once the holidays are over.”
– Jennifer Shaheen
President and Founder, Technology Therapy® Group
What Is a Holiday Hub?
A holiday hub is a dedicated landing page on your website that gathers everything holiday-related in one place. Having a one-page holiday hub on your website not only makes your advertising and customer communications easier, it gives you a central place for updates during the holidays that’s simple to take down once the holidays are over. Think of it as a digital holiday catalog – temporary, seasonal, and designed to make shopping more streamlined and enjoyable.
Why a Holiday Hub Benefits You and Your Shoppers
The advantages go beyond convenience. A holiday hub:
Simplifies the Customer Experience
Shoppers feel confident when they can easily find what they need in one place.
Saves Your Team Time
Instead of updating multiple pages, you can make changes once and know everything is current.
Adds Seasonal Flexibility
Because the page is temporary, it’s simple to take down or refresh after the holidays.
Creates Urgency
Callouts like “last day to ship” or “limited inventory” encourage shoppers to act quickly.
Keeps Customers on Your Site
A hub makes information easy to find at a glance. That matters, since Forbes notes that 61% of people will leave a site if they don’t find what they’re looking for within five seconds.
What to Include on Your Holiday Hub
Your holiday hub doesn’t have to be complicated. Even a simple version can make a big impact. Here are key elements worth including:
Seasonal Collections & Bundles
Showcase holiday products, curated gift bundles, or limited drops. If you’re not ready to reveal everything, tease what’s coming soon—or add a flipbook or lookbook to spark excitement.
Special Offers & Exclusives
Feature online-only or in-store-only promotions, gifts with purchase, or financing options like layaway and Buy Now Pay Later. These offers work especially well when highlighted in one easy-to-find spot.
Important Dates & Policies
Post your shipping deadlines, “last day to order” reminders, and any extended return policies for holiday purchases. Adding these details avoids customer confusion while letting you keep your year-round policies unchanged.
Store Hours & Services
Put your seasonal hours front and center, along with special services like gift wrapping or custom holiday cards. These extras often tip the scales for busy holiday shoppers.
Events & Experiences
Link to in-store events, workshops, or online campaigns. You can also connect to holiday-themed blog posts or other pages for deeper engagement.
“Feature your Holiday Hub everywhere. Add a site-wide alert bar or header to every page for high visibility. Put the link in your navigation. Share the URL across all external channels like Linktree and social media Stories.”
– Jennifer Shaheen
President and Founder, Technology Therapy® Group
How to Make Your Holiday Hub Work Harder
Creating the hub is only half the job; customers need to find it. So, feature your Holiday Hub everywhere. Add a site-wide alert bar or header to every page for high visibility. Put the link in your navigation. Share the URL across all external channels like Linktree and social media Stories.
The bonus? It makes your advertising easier. Instead of juggling multiple URLs for different promotions, you point everything—holiday ads, emails, and social posts—back to one central hub.
Clarity and Confidence in the Holiday Rush
A holiday hub is more than just a landing page—it becomes your single source of truth during the busiest shopping weeks of the year. By putting everything in one place, it gives customers confidence, eases holiday shopping stress, and reduces the back-and-forth questions that slow you and your team down. And when the season winds down, it’s just as easy to take down, knowing it carried you through the holiday rush with focus and clarity.
Holiday-Ready (and Future-Ready)
A hub makes seasonal shopping simple, but your site needs to shine all year. Our Website Audit Program helps you get there.
