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One Thing You Can Do Now to Get Ready for the 2018 Holiday Season

One Thing You Can Do Now to Get Ready for the 2018 Holiday Season

Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than 6 months. What have you done to prepare for the upcoming holiday season?

[Tweet “Customers now expect websites to provide a highly tailored, individualized shopping experience.”]

One area to consider for improvement is your website. Google has switched to a mobile-first index, which means they prioritize mobile-friendly websites when users search for a particular type of business or ask where the nearest business of that type is. Websites that aren’t mobile-friendly have no chance of showing up on the first page of search results, which is as far as the majority of web users are willing to look for information.

Google’s not the only one who’s changed their standards for websites. Customers now expect websites, particularly e-commerce sites, to provide a highly tailored, individualized shopping experience with personalized recommendations – even if they’ve never been to your website before! These expectations are shaped by Amazon and other major online retailers – and the younger your customers are, the more they expect from your website.

So one thing you can do right now to get ready for the 2018 holidays is to consider your current website. Ask yourself the following questions:

  • Is my website mobile friendly? Does it look great & function flawlessly on various devices?
  • Does my website load quickly?
  • Is my website optimized for voice search?
  • Does my website have data capture tools built in so I can learn about & better serve my customers?
  • Are the e-commerce tools I need to succeed already in place?

If you’ve answered any of these 5 questions with a “No!”, it’s time for a website upgrade. A website upgrade can take a little time, so the ideal time to make the necessary changes is now, while the holiday season is still a few months away. To find out about the great incentive pricing currently available on website upgrade packages, check this out. If you’ve got something more specific in mind, or have questions, drop us a line. We’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office