Term archive for "Digital marketing"

wanttoknow

The I-Want-To-Know Moment

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Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored, including your grade school crush and that frenemy who always manages to one-up you, no matter what. Now answer this question: what are you going to wear? Almost everyone answers… Continue Reading »

cta

Discover Why You Need Strong Calls-To-Action!

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Any time we begin working with a new client, one of the very first things we do is an analysis of their current online presence. This includes looking at the website – sometimes websites – as well as the company’s social media and relevant review sites. We identify what’s working well, what needs improvement, and… Continue Reading »

older-young

Those Kids Are Older Than You Think

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If I had a dollar for every time someone sniffed dismissively at a digital platform – newer ones like Snapchat and Kik, as well as familiar faces like YouTube – as being something ‘for kids’, well, I’d have an awful lot of dollars. There’s a widespread tendency to minimize the impact and potential of a… Continue Reading »

beyondbrowser

Beyond the Browser: Search & Social Media

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For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying. Several factors are coming together to change that… Continue Reading »