Term archive for "Digital marketing"


Save the Trees – Go Digital with Your Marketing!


Happy Earth Day! Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place for all. Think of all the areas of your life where you can apply the old standby Reduce, Reuse, Recycle. At home, try switching to a reusable K-Cup and travel… Continue Reading »


Marketing & Technology Got Married A Long Time Ago…Why Are You Forcing Them To Live Apart?


It’s thought experiment time! Pretend you’re about to revamp your business’ website. You know it’s time – you’ve had the same site for five years and it’s just not generating business for you the way you know it should be. So you’re sitting down to discuss what the new website will look like and how… Continue Reading »


Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing


In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that the site, once best known for its ‘listicles’ and articles that were long on the funny and short on the facts, is starting to take its position as a news… Continue Reading »


What Content Marketers Could Learn From Zombies


Halloween’s here, and that means we’re surrounded by ghosts, ghouls and zombies. Zombies are especially popular lately, with legions of The Walking Dead fans gearing up in ghastly outfits and shambling happily through city streets in search of candy…and maybe some brains. It’s all good fun – but did you know that Zombies have valuable… Continue Reading »