Term archive for "Digital marketing"

marketing-tech-white

Marketing & Technology Got Married A Long Time Ago…Why Are You Forcing Them To Live Apart?

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It’s thought experiment time! Pretend you’re about to revamp your business’ website. You know it’s time – you’ve had the same site for five years and it’s just not generating business for you the way you know it should be. So you’re sitting down to discuss what the new website will look like and how… Continue Reading »

buzzfeed

Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing

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In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that the site, once best known for its ‘listicles’ and articles that were long on the funny and short on the facts, is starting to take its position as a news… Continue Reading »

zombies

What Content Marketers Could Learn From Zombies

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Halloween’s here, and that means we’re surrounded by ghosts, ghouls and zombies. Zombies are especially popular lately, with legions of The Walking Dead fans gearing up in ghastly outfits and shambling happily through city streets in search of candy…and maybe some brains. It’s all good fun – but did you know that Zombies have valuable… Continue Reading »

app

More Sales? There’s an App for That — Maybe.

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Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps. Here’s the highlights from that piece, plus a few additional… Continue Reading »