Term archive for "Digital marketing"


Those Kids Are Older Than You Think


If I had a dollar for every time someone sniffed dismissively at a digital platform – newer ones like Snapchat and Kik, as well as familiar faces like YouTube – as being something ‘for kids’, well, I’d have an awful lot of dollars. There’s a widespread tendency to minimize the impact and potential of a… Continue Reading »


Beyond the Browser: Search & Social Media


For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying. Several factors are coming together to change that… Continue Reading »


Connecting Takes Time: The Power of Persistence


After a lead has been qualified, how many times do your sales people reach out to connect with them?  Kissmetrics reports that it takes between 8 to 12 contact attempts to get a 90% contact rate; if you’re trying to contact only half of your leads, your sales team still needs to make at least… Continue Reading »


Are You Sure You Know Who Your Customer Is?


Harvard Business Review just ran a very good article on social listening– the process of monitoring ongoing social media conversations about your brand to discover what the public really thinks – and it includes an interesting discussion that centers on knowing who your customer is. A company that sold mouthwash devoted themselves to listening to… Continue Reading »