Term archive for "Digital marketing"

catalog-gold

Could a 17 Pound Catalog Be Worth Its Weight in Gold?

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Pop quiz: when was the last time the words “Restoration Hardware” crossed your mind? For most of us, the answer would probably be not lately – at least, not until we read the morning headlines. There, it turns out, we find at least half a dozen stories, including this prominent, much-cited New Yorker piece, questioning… Continue Reading »

toomanyhands

Do You Have Too Many Hands in the Pot?

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Technology like cloud-based document sharing and web conferencing has made it easier than ever to collaborate. This has led to many small businesses working with several companies to handle different elements of their digital marketing: one team tackling web design and edits while another creates email marketing campaigns, perhaps internal staff creates and posts blogs,… Continue Reading »

digitalbank

Is Your Digital Presence a Barrier to Bank Funding?

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Bonnie was running a small, fairly successful retail shop in a destination location. She sold t-shirts, novelty souvenirs, bumper stickers – everything you’d want to remember your vacation. Her location was good, but not great. When a better location became available, Bonnie wanted to make the move, but she was going to need a loan… Continue Reading »

digital-sochi

Olympic Inspired Digital Marketing Problems

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As the world watches the Sochi Winter Olympics unfold, the audience is just as interested in the mayhem and mishaps behind the scenes as they are in the athletic feats of the events. In fact, by Friday morning, the Twitter handle @SochiProblems had more followers than the official Olympic Twitter account (@Sochi2014). The fact that… Continue Reading »