Term archive for "Digital marketing"

fender

You Have To Know Who Your Customers Aren’t: Lessons From Fender Guitar

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If you know anything at all about guitars, you know the name Fender. The iconic instrument maker has been around for seventy years. They’re a well-respected, legacy brand. Fender is a well-respected, legacy brand that’s doing everything it can to attract and retain their customers. The way guitars used to be sold – by and… Continue Reading »

Intrusive-Marketing

Millennials Are Sick of Intrusive Marketing…And They’re Not The Only Ones

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We begin this blog with an irony alert. A search for synonyms for intrusive brought me to thesaurus.com; there, waiting for me, were two ads that couldn’t have been more perfectly picked for me. One was for a nearby pet center offering cool canine treats – exactly the type of perk our furry office mates… Continue Reading »

2017calendar

The Shiny and the Substantial: Creating Your 2017 Promotional Calendar

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Well, we’ve done it. Another holiday shopping season has come to an end, and aside from a few last-last-last minute shoppers, discount deal hunters, and people who never let a gift card get cold in their pocket, things will be a little calmer for the next few weeks for most businesses. That makes it the… Continue Reading »

wanttoknow

The I-Want-To-Know Moment

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Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored, including your grade school crush and that frenemy who always manages to one-up you, no matter what. Now answer this question: what are you going to wear? Almost everyone answers… Continue Reading »