Term archive for "Digital marketing"

zombies

What Content Marketers Could Learn From Zombies

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Halloween’s here, and that means we’re surrounded by ghosts, ghouls and zombies. Zombies are especially popular lately, with legions of The Walking Dead fans gearing up in ghastly outfits and shambling happily through city streets in search of candy…and maybe some brains. It’s all good fun – but did you know that Zombies have valuable… Continue Reading »

app

More Sales? There’s an App for That — Maybe.

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Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps. Here’s the highlights from that piece, plus a few additional… Continue Reading »

catalog-gold

Could a 17 Pound Catalog Be Worth Its Weight in Gold?

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Pop quiz: when was the last time the words “Restoration Hardware” crossed your mind? For most of us, the answer would probably be not lately – at least, not until we read the morning headlines. There, it turns out, we find at least half a dozen stories, including this prominent, much-cited New Yorker piece, questioning… Continue Reading »

toomanyhands

Do You Have Too Many Hands in the Pot?

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Technology like cloud-based document sharing and web conferencing has made it easier than ever to collaborate. This has led to many small businesses working with several companies to handle different elements of their digital marketing: one team tackling web design and edits while another creates email marketing campaigns, perhaps internal staff creates and posts blogs,… Continue Reading »