Key Takeaways:
– Holiday shopping habits and plans have changed once again.
– With buyers planning to buy more and spend more for this holiday season, customer incentives and loyalty rewards should be part of your marketing plan.
– Relationships built during the holidays can produce customer loyalty year round.
With fall fast approaching, it’s not too soon to turn your thoughts toward the upcoming holiday shopping season. Currently, eMarketer predicts that U.S. retail sales will increase by 4.8% this November and December for a YoY total of $1.353 trillion.
But don’t let shimmering visions of end-of-year sales distract you from recognizing and showing appreciation for the real reason for your business’s success this year: your customers! It’s important to focus on loyalty programs as we shift into the holiday season. Many people rely on loyalty points to save money on holiday gift purchases. Loyalty programs are particularly popular with millennial shoppers. According to a YouGov survey commissioned by commerce tools, 71% of those in the 35 to 44-year-old age bracket are most likely to embrace loyalty programs to save money. The same study found that female shoppers are more likely to leverage their loyalty programs than men.
No matter who your customers are, however, they’ll welcome expressions of appreciation during the holidays. Here are 3 things you can do this holiday season to reward customer loyalty and continue building relationships for your business.
“U.S. retail sales is predicted to increase by 4.8% this November and December for a YoY total of $1.353 trillion.”
– eMarketer
1. Exclusive Promo Codes for Loyal Customers
No matter where your customers interact with your business—whether online, in-store, or a mix of both—offering exclusive promo codes is a fantastic way to reward their loyalty during the holiday season. For example, a retail store might offer a “HOLIDAY20” code for 20% off purchases over $100, while an e-commerce store could use “FREESHIPXMAS” for free shipping on all holiday orders. Service-based businesses could offer “XMASBFF” for a free consultation or discounted service for referrals. Promote these codes through targeted email campaigns, sign-up incentives, or dedicated landing pages. Whichever method you choose, these personalized promotions are a great way to express your gratitude and enhance customer relationships.
2. Holiday Cards & Gifts
To show gratitude and build customer loyalty during the holiday season, consider sending thoughtful gifts and cards. Opt for small, meaningful presents like branded reusable tote bags, eco-friendly water bottles, custom phone stands, or even personalized ornaments. Handwritten “thank you” cards, personalized holiday greetings, or a customized calendar for the new year can go a long way in expressing genuine appreciation for your customers. Including a discount code or a special offer in these cards to further strengthen the bond and encourage future business.
“Handwritten “thank you” cards, personalized holiday greetings, or a customized calendar for the new year can go a long way in expressing genuine appreciation for your customers.”
– Technology Therapy® Group
3. Early Access to New Products or Services
Show your loyal customers some love by giving them early, exclusive access to your latest products and services. This “exclusivity effect” is powerful in driving demand. For instance, if you’re launching a new line of limited-edition holiday-themed apparel, offer early access to these items to make your customers feel valued and eager to purchase. Similarly, if you’re introducing a premium subscription service or a customized home decor collection, let your loyal customers be the first to try it out. This strategy not only enhances your customers’ desire for the new offering but also strengthens their loyalty, making it a win-win for both your business and your shoppers.
Need Help with Loyalty Programs?
Work with a TTG mentor to leverage your loyalty programs and keep customers coming back for more this holiday season.
