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A Pretty Website Isn’t Enough: Marketing Your Business in a Mobile World

A Pretty Website Isn’t Enough: Marketing Your Business in a Mobile World

If you’ve ever heard me speak, you’ve heard me say the following words: “Your website is the heart of your business.” And that’s absolutely true. Your website is often the first place a customer will look to find out more about your company, searching for everything from what type of products or services you offer, your hours of operation, and even how to discover your social media handles.

[Tweet “Google’s search engine rankings system will prioritize sites that are mobile friendly over sites that are not.”]

Check out this graphic, which shows that while half of all searches originate on a search engine (generally Google), a third of searchers go directly to a brand website to discover what they want to know:

That shows how important your website is. It’s also incredibly important that your website be mobile-friendly. Starting tomorrow, April 21st, Google’s search engine rankings system will prioritize sites that are mobile friendly over sites that are not. Even if you currently enjoy a front page ranking, if your site is not mobile friendly that will not necessarily be the case after this change has been implemented.

If you want your business to continue to exist as a profitable entity, you need a mobile friendly website. Another factor that is hugely important is social media integration. In addition to letting website visitors know where to find you on Facebook, Pinterest and other social media platforms, integrating content from social media is a smart strategy to boost both SEO and consumer interest.

The final thing business owners really need in order to ensure their website remains a viable marketing tool that serves them well is a willingness to evolve. Many times, so much thought, energy and money goes into creating a company’s website that there’s a reluctance to make changes as they’re needed. This can apply to both aesthetic changes to keep the brand’s look fresh and relevant to today’s customers as well as functionality issues such as mobile friendliness and social media integration. Change can be scary, but it is also necessary for business growth.

If you know your website needs help, but you don’t know where to start, give us a call. We can help your site get to where it needs to be without overwhelming you with tons of tech babble or ridiculous prices. It’s simple, smart, and strategic – so call today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office