In-Email Purchasing: The Future of Email Marketing?
KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase your product without ever having to leave their inbox? Tom Klein, CEO of MailChimp says that this service may soon be available. In-email purchasing removes potential barriers to completing a […]
Local Search Still Matters in an Online-Shopping World
It’s no news that the global pandemic of 2020 accelerated the adoption of digital technologies by a landslide. A McKinsey Global Survey shows companies have sped up digitizing their internal operations and consumer and supply chains by three to four years, while the share of digital products has accelerated by a remarkable seven years. We […]
Return to Normal vs. The New Normal: SMBs Embracing Change
Though 2020 was a brutal year for all of us, it was also incredibly eye-opening. It forced us to slow down, to reassess, and to reposition our goals, values, and priorities towards what mattered most. Small businesses owners were no exception to this internal overhaul— or the external changes that came with it. While people […]
The Amazon Effect: Get with It or Get Lost in eCommerce
E-commerce has become an integral element of the global retail system in recent years. Like many other businesses, the retail sector has changed dramatically since the start of the internet, and increased internet access throughout the world means the number of digital buyers grows with each passing year. Because of the growing digitization of modern […]
Your Blog Is Worth It
There’s a reason why Digital Marketing guru Neil Patel recently dedicated an entire article to reaffirming content as king, and why Hubspot calls content marketing a “mission-critical growth method” for businesses. Though many small business owners view content marketing as intimidating, what can be gained by putting out high-quality content on a consistent basis certainly […]
How Does the Facebook Ad Review Process Work?
Facebook recently released information on the inner workings of its ad review process to be more transparent with its users. Keep reading to learn the what’s, why’s, when’s, and how’s every small business owner should be aware of when it comes to Facebook ad transparency: When the Facebook Ad Review Process Happens All Facebook ads […]
Here’s What SMB Owners Should Expect to Spend in Their First Year
Starting a small business can be costly: time, money, your sense of security. But hey— you’ve got a dream; now it’s time to plan your budget. What should you actually expect to spend during your first year in business? Keep reading to find out… The Magic Number According to our friends at Shopify, more than […]
Dad’s Day for the Digitally Dynamic Business Owner
As we gear up to celebrate the father figures in our lives this Father’s Day, there are a few interesting things happening. Here are some marketing trends to keep in mind while planning your Father’s Day sales push: 1. Father’s Day Spending Has Been on The Up & Up Year Over Year Father’s Day spending […]
4 Data-Driven Tools Every SMB Needs
Does data inform your marketing strategy? It should! Learn from your data to create better content using these amazing digital marketing tools for small businesses data analysis: Google Search Console Previously known as “Google Webmaster Tools”, Google Search Console is a free SMB tool that helps business owners observe, maintain, and troubleshoot their Google search results performance. […]
B2B vs. B2C Digital Marketing
First of all—What is B2B & B2C? “B2B” – otherwise known as business-to-business – is a term that describes the commercial transaction between two businesses or corporations. Examples of B2B transactions include: In contrast, “B2C,” or business-to-consumer transactions take place between business suppliers and consumers. Some examples of B2C transactions: B2B vs. B2C Marketing When […]
