An Intro to Multichannel Marketing
Here’s what every small business owner should know about multichannel marketing.
What’s Up With META for Businesses?
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Know what’s changed on Facebook, Instagram, WhatsApp, and Messenger. Explore which demographics are using each platform the most and which platform features they gravitate toward. Discover how to better connect with your customers. What’s Up With META for Businesses? Marketing tools and platforms […]
The What and Why of Personas
Say hello to personas, a secret weapon that every business needs to add to their marketing “arsenal”.
What to Do with Successful Ads Featuring Out of Stock Items
Learn some rules of thumb for deciding whether to retire an ad with a sold-out item or to continue it in hopes of inspiring customer engagement.
SEO Jargon: 20 Terms to Know as a Small Business Leader
Discover what these 20 SEO terms mean so you can start talking about SEO strategy and metrics like an expert.
Sharpen Your Storytelling Skills and Step Up Your Social Media Stories
Hone your brand storytelling skills and craft better social media stories when you apply these helpful tips.
Making Sense of Your Marketing Metrics
In partnership with NY Metro Area SCORE Download The Slides Key Takeaways: Why your business’s marketing data matters The context of your data is just as important as the data itself Make a list of questions before reviewing your data What you should be looking for when analyzing data in popular data analysis tools Making […]
Marketing Strategy vs the Market: How to Differentiate Between the Two
Here are some tips to help you determine if your marketing strategy needs revision or if the market is the primary reason for the decline in click rates and impressions you’re currently seeing.
Changing Your Digital Search Strategy
In partnership with NY Metro Area SCORE Download The Slides Key Takeaways: Understanding what, where, and why when it comes to digital search. Consumers are moving beyond conventional search engines and using social apps’ search features. How to optimize your visuals and captions, and leverage platform tools, to increase the visibility of your brand’s content. […]
New Year, New Perspective: Finally Making Sense of Metrics
Here are the types of things you should be looking for to make sense of your metrics in 2023 (and turn these insights into action!).