Want More Loyal Customers? Start Here.
The sale isn’t the end—it’s the beginning of a new relationship. In this week’s Retail Tip, Jennifer challenges retailers to reframe how they think about the post-purchase experience. While most stores send a quick review request (which feels like a favor to you), what if your follow-up actually gave something back to the customer? Jennifer […]
Are You Sending Mixed Signals? Clear Up Customer Confusion Before It Costs You Sales
When was the last time you looked at your business messaging from your customer’s point of view? In this quick video, we’re breaking down how small oversights—like forgetting to share that you’re open on a holiday weekend or not making appointment requirements clear—can lead to missed opportunities and lost sales. Your customers are constantly drawing […]
Trust Factors Drive Customer Decisions
Every day, potential customers visit your website or walk into your store with one question: “Can I trust this business?” In this straightforward guide, we unpack the essential trust signals influencing purchasing decisions and share practical ways to strengthen them across your business. Discover how to leverage customer reviews effectively to build instant credibility with […]
Build Loyalty by Solving the Problems Your Customers Already Have
Sometimes the best way to build lasting loyalty isn’t a flashy promotion, it’s simply paying attention. In this short video, Jennifer shares a smart tip on how one retail jeweler turned a common request into an easy add-on service and a deeper customer relationship. From identifying overlooked customer needs to layering in upsell opportunities, this […]
3-9-6: The Formula You Need to Grow
The clock starts ticking the moment someone encounters your brand. In this week’s quick tip, you’ll discover the three critical numbers that determine retail success in today’s fast-paced world: 3 seconds to capture attention, 9 seconds to form an impression, and 6 seconds for your message to stick or slip away forever. Put your digital […]
Stand Out with Content Your Customers Can Count On
The most powerful marketing strategy for independent retailers today isn’t complicated or expensive—it’s consistency. Jennifer reveals how creating reliable, serialized or episodic content can become your signature difference in the marketplace. In this practical video tip, Jennifer shares specific approaches to creating weekly touchpoints that customers genuinely anticipate. From “Trend Tuesdays” to her favorite “Wear […]
Treat Your Home Page Like Your Storefront
Is Your Digital Storefront Sending Customers Away? Your physical store display cases get refreshed regularly, but when was the last time you gave your website home page the same attention? In this eye-opening video tip, Jennifer Shaheen reveals why a static home page might be costing you business and shares three simple monthly updates that […]
AI Is Changing How Your Customers Shop Online
AI tools like ChatGPT and Gemini are changing the way people search and shop. In this week’s tip, Jennifer Shaheen explains why these shifts matter to retail businesses—and how evolving customer expectations are reshaping what people want from your eCommerce site.
Are You Empowering Your Customers Along Their Buying Journey?
The awareness phase is where the customer journey begins. Are you meeting them with the right message? In this week’s tip, Jennifer Shaheen shares how retailers can create stronger connections early in the funnel by focusing on empowerment—not just exposure—using three ingredients and focused approach.
Minor Holidays, Major Misses: Plan for Spring & Summer Sales Success
Minor holidays aren’t minor when it comes to sales potential. In this week’s tip, Jennifer Shaheen explains why retail businesses should start planning now for events like Mother’s Day, graduations, Memorial Day, and more. Watch to learn how early preparation can lead to stronger promotions and bigger results.
