Jessica Leapman, Author at Technology Therapy™ Group - Web Design & Marketing

Guardrails in Business Can Save You Money (and Stress)

Thumbnail - Guardrails in Business Can Save You Money (and Stress)

In business, even small mistakes can lead to big consequences. Jennifer Shaheen shares a real-life example of how one retailer accidentally overspent on Facebook Ads—and why setting up guardrails is essential. Watch now to learn how to protect your budget and avoid costly errors!

Turn Online Reviews into a Powerful Marketing Advantage

Thumbnail - Turn Online Reviews into a Powerful Marketing Advantage

Online reviews aren’t just feedback—they’re a powerful tool to learn about ourselves and our local competitors. In this video, Jennifer Shaheen shares how analyzing customer reviews can strengthen your competitive edge and improve your strategy. Plus, she reveals a secret for leveraging AI to make the process even easier. Watch now to learn more!

Put a Lens on Your Competition—and Yourself

thumbnail - Put a Lens on Your Competition—and Yourself

Which are you doing—watching, stalking, or truly analyzing your competitors? In this week’s tip, Jennifer Shaheen explains why structured competitive analysis is key for retail success and how looking at both your competitors and yourself can uncover valuable insights. Watch now to elevate your strategy!

Understand Your Numbers: Why Context Matters in Retail Marketing

thumbnail - Understand Your Numbers: Why Context Matters in Retail Marketing

Is that traffic boost really helping your business? Numbers alone don’t tell the full story. In this video, Jennifer Shaheen explains why putting your marketing data in context is critical for retail success—and how you can avoid common pitfalls. Watch now to gain clarity and make smarter decisions!