Trust Factors Drive Customer Decisions
Every day, potential customers visit your website or walk into your store with one question: “Can I trust this business?” In this straightforward guide, we unpack the essential trust signals influencing purchasing decisions and share practical ways to strengthen them across your business. Discover how to leverage customer reviews effectively to build instant credibility with […]
Build Loyalty by Solving the Problems Your Customers Already Have
Sometimes the best way to build lasting loyalty isn’t a flashy promotion, it’s simply paying attention. In this short video, Jennifer shares a smart tip on how one retail jeweler turned a common request into an easy add-on service and a deeper customer relationship. From identifying overlooked customer needs to layering in upsell opportunities, this […]
3-9-6: The Formula You Need to Grow
The clock starts ticking the moment someone encounters your brand. In this week’s quick tip, you’ll discover the three critical numbers that determine retail success in today’s fast-paced world: 3 seconds to capture attention, 9 seconds to form an impression, and 6 seconds for your message to stick or slip away forever. Put your digital […]
Stand Out with Content Your Customers Can Count On
The most powerful marketing strategy for independent retailers today isn’t complicated or expensive—it’s consistency. Jennifer reveals how creating reliable, serialized or episodic content can become your signature difference in the marketplace. In this practical video tip, Jennifer shares specific approaches to creating weekly touchpoints that customers genuinely anticipate. From “Trend Tuesdays” to her favorite “Wear […]
Treat Your Home Page Like Your Storefront
Is Your Digital Storefront Sending Customers Away? Your physical store display cases get refreshed regularly, but when was the last time you gave your website home page the same attention? In this eye-opening video tip, Jennifer Shaheen reveals why a static home page might be costing you business and shares three simple monthly updates that […]
AI Is Changing How Your Customers Shop Online
AI tools like ChatGPT and Gemini are changing the way people search and shop. In this week’s tip, Jennifer Shaheen explains why these shifts matter to retail businesses—and how evolving customer expectations are reshaping what people want from your eCommerce site.
Are You Empowering Your Customers Along Their Buying Journey?
The awareness phase is where the customer journey begins. Are you meeting them with the right message? In this week’s tip, Jennifer Shaheen shares how retailers can create stronger connections early in the funnel by focusing on empowerment—not just exposure—using three ingredients and focused approach.
Minor Holidays, Major Misses: Plan for Spring & Summer Sales Success
Minor holidays aren’t minor when it comes to sales potential. In this week’s tip, Jennifer Shaheen explains why retail businesses should start planning now for events like Mother’s Day, graduations, Memorial Day, and more. Watch to learn how early preparation can lead to stronger promotions and bigger results.
Don’t Fall for One-Size-Fits-All Marketing Advice
Marketing trends come and go, but be cautious of experts who speak in absolutes or claim every business must follow the same strategy. In this video, Jennifer Shaheen explains why one-size-fits-all marketing advice can be misleading and why your approach should be tailored to your business and audience. Watch now to learn more!
How SMART Goals Can Improve Your Marketing Strategy
Is your marketing “SMART”? Setting goals that are specific, measurable, achievable, relevant, and time-specific can help you create a more effective marketing strategy. In this video, Jennifer Shaheen breaks down the SMART method and explains why looking ahead 3-6 months is key to marketing success. Watch now to sharpen your focus!
