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If You’re Managing Your Own Google Ads & Have Lots of Questions This Session is For You

If You’re Managing Your Own Google Ads & Have Lots of Questions This Session is For You

The great thing about Google Ads is that they’re very effective. When created, targeted, and deployed appropriately, Google Ads convert frequently. Search Engine Watch reports Google Ads advertisers are getting conversion rates of 3.17% on the Search network and 0.46% on the Display network – and with the right choices, it’s entirely possible for individual business owners to achieve better conversion rates than that. This can mean more traffic to your website, more calls to your business, more views of your videos – basically, more engagement with your customer in a way that’s largely under your control.

The not-so-great thing about Google Ads is that they’re not exactly the easiest thing to set up and understand. There are a lot of variables involved that will impact how well your ads will work and the value you receive from your marketing dollars. Just to make things even more challenging, Google Ads is not a set it and forget it platform. To get the best results possible, there are points to monitor and adjust throughout a campaign.

Learn What You Need to Know to Make Google Ads Perform Better for Your Business

We’ve set up our next live training, Step-by-Step Training: Analyzing Your Google Ads, to provide an end-to-end overview of essential information for those of you who are new to managing your Google Ads as well as those of you who have been working with Google Ads for a while but are having a challenging time during the current situation.

You’re going to learn about keyword selection, automated bidding strategies, adjusting your bids, and how to determine the effectiveness of what you’re doing. We’ll also cover the value of Google’s recommendations, so you can determine when you want to accept their guidance and when you want to do things your own way.

After that, there’s an open Q&A session where you can have your specific Google Ads questions answered. We limit the number of participants so everyone has a chance to have their concerns addressed. Listening to other businesses share their challenges with Google Ads and learning the solutions to address those issues as well as your own is an efficient way to learn a lot about Google Ads in a very short time frame.

So – space is limited. If you are struggling with managing your Google Ads and need a little clarity and direction to get moving in the right direction, this is the session for you. You will learn what you need to know to take control of your Google Ads budget and get more for your money.

This 75 minute live training is happening Friday, June 5th.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office