Term archive for "Customer Acquisition"

You Need to Stop Paying Attention to Your Competition

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Do you remember the first time a customer came into your store, showed you a picture on their phone, and said, “I want this?” The answer is probably not. The phenomenon that truly change the way we live and do business don’t necessarily seem like a big deal when they’re happening. It’s only when seen… Continue Reading »

The Customer Journey Isn’t a Straight Line

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“Forget everything you knew about the customer funnel!”  This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. Your job is to provide the customer with a satisfying experience no matter… Continue Reading »

3 Things You Need to Know About Local Customer Acquisition

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The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s a lot of competition for people’s interest, attention spans are shorter than ever before, and boosting local visibility can be expensive. With that in mind, here are 3 things you… Continue Reading »

Is Bloomingdales Making A Blunder?

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Bloomingdale’s has a long, proud history in retail. The store began in the nineteenth century, opening its doors in the same year that Yellowstone Park was established, the Metropolitan Museum of Art launched, and the readers the world over were captivated by Phileas Fogg’s journey around the world in 80 days. They’ve been a stalwart… Continue Reading »