Term archive for "Customer Acquisition"

The Customer Journey Isn’t a Straight Line

By

“Forget everything you knew about the customer funnel!”  This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. Your job is to provide the customer with a satisfying experience no matter… Continue Reading »

3 Things You Need to Know About Local Customer Acquisition

By

The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s a lot of competition for people’s interest, attention spans are shorter than ever before, and boosting local visibility can be expensive. With that in mind, here are 3 things you… Continue Reading »

Is Bloomingdales Making A Blunder?

By

Bloomingdale’s has a long, proud history in retail. The store began in the nineteenth century, opening its doors in the same year that Yellowstone Park was established, the Metropolitan Museum of Art launched, and the readers the world over were captivated by Phileas Fogg’s journey around the world in 80 days. They’ve been a stalwart… Continue Reading »

Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization

By

It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a… Continue Reading »