Term archive for "Customer Acquisition"

It’s All Fun & Games: Gamifying Your Engagement

By

Using games and quizzes can be a great way to engage your customers. Whether it’s for a holiday, part of a promotion, or just because, check out how you can use gamification to add some fun to your small business’s digital marketing efforts! What Is Gamification? gam·i·fy /ˈɡāməˌfī/ verb apply typical elements of game playing… Continue Reading »

You Need to Stop Paying Attention to Your Competition

By

Do you remember the first time a customer came into your store, showed you a picture on their phone, and said, “I want this?” The answer is probably not. The phenomenon that truly change the way we live and do business don’t necessarily seem like a big deal when they’re happening. It’s only when seen… Continue Reading »

The Customer Journey Isn’t a Straight Line

By

“Forget everything you knew about the customer funnel!”  This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. Your job is to provide the customer with a satisfying experience no matter… Continue Reading »

3 Things You Need to Know About Local Customer Acquisition

By

The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s a lot of competition for people’s interest, attention spans are shorter than ever before, and boosting local visibility can be expensive. With that in mind, here are 3 things you… Continue Reading »