5 Ways to Connect to People Instead of Platforms
Learn five ways to prioritize people over platforms in your business’s marketing.
The Amazon Effect: Get with It or Get Lost in eCommerce
E-commerce has become an integral element of the global retail system in recent years. Like many other businesses, the retail sector has changed dramatically since the start of the internet, and increased internet access throughout the world means the number of digital buyers grows with each passing year. Because of the growing digitization of modern […]
Social Listening: What is It & How Can It Help My Business?
Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure, […]
3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season
Originally Published in November 2020. Updated October 2021. Key Takeaways: – Holiday shopping habits and plans have changed once again. – With buyers planning to buy more and spend more for the 2021 holiday season, customer incentives and loyalty rewards should be part of your marketing plan. – Relationships built during the holidays can produce […]
Digital Reputation Management: How to Address Negativity Online
Updated August 2021. For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it […]
What Kind of Customer Experience Do You Really Provide?
What do we know about retail today? It’s all about the customer experience. In fact, 2020 is the year customer experience is predicted to outpace price and product as the key differentiator. In some sectors, particularly the luxury space, this shift happened a while ago; other types of businesses to varying degrees find themselves forced […]
