Term archive for "data analysis"

The More You Know…Is the Key to Business Growth Hiding in Your Data?


The typical small business owner has a wealth of customer data available to them. This is true even if we limit ourselves to the most common digital marketing tools – the website, social media, email marketing, and digital advertising. Each of these tools have fairly robust data capture built in, which should, theoretically, help you… Continue Reading »

The Answers to Your Toughest Business Questions Are in Your Data


One of the most challenging aspects of being a business owner is making good decisions. The world is changing every day, and so are our customers. Figuring out the right thing to do in a dynamic environment is tricky. There are lots of people who will offer advice, but how do you know what’s right… Continue Reading »

Timing is Everything: Using Data to Get Better Results from Your Marketing


Let’s say you use email marketing to connect with your customers – a monthly newsletter that includes updates about what’s new with your business, savings opportunities for your customers, an informative article to read and share, and more. It takes a lot of time and effort, but you know it’s worth it – you’ve had… Continue Reading »