Understanding Data: The Pros and Cons of Observational Data
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.
Dad’s Day for the Digitally Dynamic Business Owner
As we gear up to celebrate the father figures in our lives this Father’s Day, there are a few interesting things happening. Here are some marketing trends to keep in mind while planning your Father’s Day sales push: 1. Father’s Day Spending Has Been on The Up & Up Year Over Year Father’s Day spending […]
Are You Overwhelmed by Your Business Data?
“I know I should be paying more attention to my data,” a retailer recently told me. “But honestly, I start to look at it, and there’s just so much that I don’t know where to start. I just shut down.” Overwhelm – sometimes called information overload – can be a very real problem. If we […]
Control Issues: Are You Giving Away Too Much When You’re Trying to Build Your Business?
When The Economist magazine used their cover to declare the world’s most valuable resource was no longer oil, and was in fact data, they were telling a very important truth – not only for Google, Amazon, Apple, Facebook and the other big brands featured in the story, but for every business, including yours. [Tweet “Data […]
For B2B Brands, The Biggest Challenge Can Be Knowing What to Measure
B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that the B2B marketplace is a dispassionate place, where buying decisions are made on a strictly logical basis. Yet research from Ipsos reveals that many B2B buyers rely on emotion and […]
The Answers to Your Toughest Business Questions Are in Your Data
One of the most challenging aspects of being a business owner is making good decisions. The world is changing every day, and so are our customers. Figuring out the right thing to do in a dynamic environment is tricky. There are lots of people who will offer advice, but how do you know what’s right […]
Understanding Data: The 4 Types of Data
If you’re interested in learning how data can help you grow your business, it’s helpful to understand what the different types of data are and what each one is used for. While the word data simply means facts and statistics collected for reference, that’s not enough of a definition to help you make sense of […]
Timing is Everything: Using Data to Get Better Results from Your Marketing
Let’s say you use email marketing to connect with your customers – a monthly newsletter that includes updates about what’s new with your business, savings opportunities for your customers, an informative article to read and share, and more. It takes a lot of time and effort, but you know it’s worth it – you’ve had […]
Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions
Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the holiday shopping season rolls around? You’ve been thinking about opening a second location – but where should it be? [Tweet “Data will reveal which channels are performing best for you […]
