Term archive for "Digital Advertising Strategies"

Have You Cut the Cord? What About Your Customers?


In 2016, a year that included the Olympic games and an extremely dramatic presidential election, Americans abandoned pay television at record speed. So far this year, 22.2 million people have ‘cut the cord’. This is an increase of 33% compared to 2016’s numbers. The number of ‘cord-nevers’, people who have never paid for television, has… Continue Reading »

6 Things You’ll Want To Know About 6 Second Ads


6 second ads: Will Be on YouTube, Facebook, streaming TV & more All of the major advertising platforms relevant to small business users, including YouTube and Facebook, have introduced a 6 second ad format. Major brands have been the first to adopt these micro-ads, including Michelin and Monday Night Football, and experts predict that by… Continue Reading »