Digital Marketing Content Archives - Technology Therapy™ Group - Web Design & Marketing

Your Blog Is Worth It

Content Marketing

There’s a reason why Digital Marketing guru Neil Patel recently dedicated an entire article to reaffirming content as king, and why Hubspot calls content marketing a “mission-critical growth method” for businesses. Though many small business owners view content marketing as intimidating, what can be gained by putting out high-quality content on a consistent basis certainly […]

Finding Balance: Digital & Traditional Marketing Synergy

Physical & Digital Marketing Image

Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners […]

Content is King, Communication is Emperor: The 4 C’s of Digital Communication

Emperor

Key Takeaways: – Communicating with customers and clients online presents complications. – When planning your digital content, make sure you follow these 4 C’s of communication. – Focused content that delivers a clear message will be more effective for your small business. – Use storytelling elements and consistently communicate with your audience. When it comes […]

It’s All Fun & Games: Gamifying Your Engagement

It’s All Fun & Games: Gamifying Your Engagement

Using games and quizzes can be a great way to engage your customers. Whether it’s for a holiday, part of a promotion, or just because, check out how you can use gamification to add some fun to your small business’s digital marketing efforts! What Is Gamification? gam·i·fy /ˈɡāməˌfī/ verb apply typical elements of game playing […]