Term archive for "email marketing"

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Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails

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Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find… Continue Reading »

It’s the Most Lucrative Time of The Year: Building Out Your Holiday Flows

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You don’t have to be an eCommerce brand to capitalize on the most wonderful (and lucrative) time of the year. Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are… Continue Reading »

3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List

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“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be,… Continue Reading »

4 Ways to Create More Engaging Emails

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Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. 53% of all emails are opened on mobile devices. Click To Tweet An oft cited static puts the… Continue Reading »