Term archive for "email marketing"

Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!

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It’s July, which means the busy holiday shopping season starts in less than 90 days. Take advantage of summer’s laid-back vibe by doing the behind-the-scenes maintenance that keeps your digital marketing doing its job: creating customer interest and converting that interest into sales. Here are 6 things you can be doing right now to help… Continue Reading »

Email You Can Be Enthusiastic About: In-Person Data Collection Techniques That Matter

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Email marketing is one of the most powerful, cost-effective tools retailers and small business owners have available to them. The Data & Marketing Association, a think tank that focuses on identifying current marketing best practices, reports that email marketing has the highest conversion rate when compared to social media, direct mail and other promotional efforts…. Continue Reading »

A New Challenge to Impulse Buys

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For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going to purchase – in fact, they may have not even known that the impulse buy item even existed – but as soon as they saw it, they had to have… Continue Reading »

Millennials Have $200 Billion in Purchasing Power – And They Love Email

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Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »