Term archive for "email marketing"

Email You Can Be Enthusiastic About: In-Person Data Collection Techniques That Matter

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Email marketing is one of the most powerful, cost-effective tools retailers and small business owners have available to them. The Data & Marketing Association, a think tank that focuses on identifying current marketing best practices, reports that email marketing has the highest conversion rate when compared to social media, direct mail and other promotional efforts…. Continue Reading »

A New Challenge to Impulse Buys

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For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going to purchase – in fact, they may have not even known that the impulse buy item even existed – but as soon as they saw it, they had to have… Continue Reading »

Millennials Have $200 Billion in Purchasing Power – And They Love Email

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Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »

Ready To Level Up? Understanding Dynamic Email Marketing

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Lackluster emails will kill your bottom line. It’s really that simple. Email marketing is a powerful sales tool, which means your customer’s inbox is an extremely competitive space. Over 90% of emails are read on mobile devices. This means that any messages that are difficult to read – whether they involve too much text, need… Continue Reading »