Spring Cleaning? Don’t Forget to Spruce Up Your Email List
Find out why cleaning your email list matters, how to do it the right way, and how to re-engage lost subscribers.
Automate Ahead of the Holidays: Top Tasks to Transform
Find out five key marketing tasks you can put on auto-pilot now so you can have a less stressful and more successful holiday sales season.
Online Marketing: A First Quarter Inventory Review
Make this quarter the strongest one yet with a digital marketing inventory.
In-Email Purchasing: The Future of Email Marketing?
KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase your product without ever having to leave their inbox? Tom Klein, CEO of MailChimp says that this service may soon be available. In-email purchasing removes potential barriers to completing a […]
Dad’s Day for the Digitally Dynamic Business Owner
As we gear up to celebrate the father figures in our lives this Father’s Day, there are a few interesting things happening. Here are some marketing trends to keep in mind while planning your Father’s Day sales push: 1. Father’s Day Spending Has Been on The Up & Up Year Over Year Father’s Day spending […]
Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails
Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find […]
3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List
“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be, […]
4 Ways to Create More Engaging Emails
Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. [Tweet “53% of all emails are opened on mobile devices.”] An oft cited static puts the ROI of […]
