Do More Good: Why Nonprofit Marketing Matters
KEY TAKEAWAYS:Nonprofits have much to gain from implementing an effective digital marketing strategy, including an increase in exposure, funds, donors, and volunteers. Empathy and transparency are the focus of nonprofit marketing in 2021. Nonprofit businesses should be especially focused on appealing to members of Gen Z, who influence $333 billion in annual household spending, according […]
Display Ads vs. Search Ads: What’s the Difference?
Thinking about running digital ads for your startup or small business? There’s a lot going on in the world of digital advertising, so it’s normal to feel a bit overwhelmed at your prospects. In this blog post, we’ll break down the two main types of digital advertisements: search ads and display ads, and provide some […]
Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)
In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small, […]
