Term archive for "google advertisements"

Display Ads vs. Search Ads: What’s the Difference?

By

Thinking about running digital ads for your startup or small business? There’s a lot going on in the world of digital advertising, so it’s normal to feel a bit overwhelmed at your prospects. In this blog post, we’ll break down the two main types of digital advertisements: search ads and display ads, and provide some… Continue Reading »

Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)

By

In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small,… Continue Reading »