Term archive for "Small Business Marketing"

Pay To Play: Understanding The Rise of Sponsored Content For Your Small Business

By

Have you ever read a news story on a site like CNN.com, only to find your attention captured by the headlines in the “From Around the Web” section? Those stories are known as Sponsored Content. Content creators pay to have links to their materials appear on popular websites. It’s a tactic that’s becoming increasingly relevant… Continue Reading »

What Motivates Your Customers to Buy?

By

On June 6th, I was speaking on a panel for the CT Business Expo. During the question and answer period, an audience member was kind enough to share her business challenge with us. She’s in the speed reading business, and she told us that her market was the entire reading population. Her challenge was finding… Continue Reading »

Copy Cat: What To Do When You’re Copied

By

They say imitation is the greatest form of flattery. But when you own a business and you find another business imitating you to the extreme, you are not flattered – let’s face it you are annoyed. One of the things we are taught in business is to find what makes us “unique” and capitalize on… Continue Reading »

Famous Feuds: Learning From Competition in Business

By

We’ve all experienced the frustration of a competitor encroaching on our territory, copying our products or ad campaigns, beating us to market, or establishing a presence in our domain. Let’s take a look at famous company competitions and what we can learn from their brand battles. Lesson 1: Brand Equity can be Difficult to Overcome… Continue Reading »