Term archive for "Small Business Marketing"

3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season

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I think I speak for most small business owners when I say I cannot wait to hit 2020 with the door on the way out. This year has been a wild ride filled with so many ups and downs. But amidst all the heartache, drama, fear-mongering and uncertainty, there’s one thing I’ve been consistently grateful… Continue Reading »

Digital Reputation Management: How to Address Negativity Online

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For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it yesterday. Consumer demands… Continue Reading »

Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software

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It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which marketing campaigns are the most successful? Well, you can start by leveraging the data analytics tools made available by the majority of marketing platforms. Such tools provide insights that allow… Continue Reading »

Pay To Play: Understanding The Rise of Sponsored Content For Your Small Business

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Have you ever read a news story on a site like CNN.com, only to find your attention captured by the headlines in the “From Around the Web” section? Those stories are known as Sponsored Content. Content creators pay to have links to their materials appear on popular websites. It’s a tactic that’s becoming increasingly relevant… Continue Reading »