Small Business Marketing Archives - Technology Therapy™ Group - Web Design & Marketing

Return to Normal vs. The New Normal: SMBs Embracing Change

Though 2020 was a brutal year for all of us, it was also incredibly eye-opening. It forced us to slow down, to reassess, and to reposition our goals, values, and priorities towards what mattered most. Small businesses owners were no exception to this internal overhaul— or the external changes that came with it. While people […]

B2B vs. B2C Digital Marketing

B2B vs. B2C Digital Marketing

First of all—What is B2B & B2C? “B2B” – otherwise known as business-to-business – is a term that describes the commercial transaction between two businesses or corporations. Examples of B2B transactions include: In contrast, “B2C,” or business-to-consumer transactions take place between business suppliers and consumers. Some examples of B2C transactions: B2B vs. B2C Marketing When […]

Falling in Love with Digital Advertising

Falling in Love with Digital Advertising

The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes […]

3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season

3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season

Originally Published in November 2020. Updated October 2021. Key Takeaways: – Holiday shopping habits and plans have changed once again. – With buyers planning to buy more and spend more for the 2021 holiday season, customer incentives and loyalty rewards should be part of your marketing plan. – Relationships built during the holidays can produce […]

Digital Reputation Management: How to Address Negativity Online

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Updated August 2021. For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it […]

Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software

Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software

It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which marketing campaigns are the most successful? Well, you can start by leveraging the data analytics tools made available by the majority of marketing platforms. Such tools provide insights that allow […]