From Scrolling to Sold: Selling Products on Instagram
Increase sales by connecting your product catalog to Instagram and allowing purchases directly from your followers’ Instagram feeds.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]
Social Listening: What is It & How Can It Help My Business?
Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure, […]
2021 Marketing Strategy Insights: TikTok for Business
Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”, […]
Why Social Media Marketing Won’t Work if You Act Like a Big Brand
Ah, social media… It all began in 2004 with the creation of Myspace. Shortly thereafter was the dawn of YouTube, followed by the rise of Reddit, Facebook, Twitter… and the rest is history. From Snapchat to Instagram, Tumblr to TikTok, there’s no shortage of social media platforms ripe for the taking as businesses of all […]
