Term archive for "Small Business Tips"

How Your Company’s Maturity Determines Your Messaging Needs Caterpillars are voracious creatures. They’re always eating. Some caterpillars are extremely picky and will dine on only one type of leaf, while others chow down on every bit of greenery they can. For their size, caterpillars have some of the hardest working teeth in the world. Butterflies… Continue Reading »

Reviews are so important. Eight out of ten customers do online research before visiting a store or making a purchase, and reviews make up a significant portion of the content they take into consideration. Auto Trader recently reported that users spent up to ten percent longer on the pages of dealers who displayed reviews on… Continue Reading »

Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »

What’s in a name? That which we call a rose by any other name would smell as sweet. Shakespeare was an amazing writer. But when it comes to marketing, perhaps the Bard isn’t who we need to be turning to for insight and guidance. Names, particularly in today’s brand-conscious world, are exceptionally important. In a… Continue Reading »