Term archive for "Social Media Best Practices"

How Instagram’s “Suggested Posts” Feature Benefits Your Business

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This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed. Here’s what this potentially means for your business: “You’re All Caught Up”—But Are You? In 2018, Instagram added a feature similar to Facebook’s “time well spent” approach that let users… Continue Reading »

2021 Marketing Strategy Insights: TikTok for Business

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Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”,… Continue Reading »

Social Media New Year’s Resolutions: How to Build Better Relationships Online

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As the year draws to an end, it’s time to look ahead and plan how to make next year better. In this post, we’re going to focus on social media marketing, and the techniques you can use to improve the relationship you have with your customers, attract new customers, and boost your brand visibility. Less… Continue Reading »

Are You Brave Enough to Slow Down?

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“The ultimate luxury is time,” Michael Kors said. The world renowned fashion designer said this a few years ago, and it’s long been a key concept in high end retail. Shoppers in luxury spaces are never rushed or hurried along; a significant amount of time is invested by salespeople in starting and maintaining authentic, genuine… Continue Reading »